Love it or Hate it, Social Media is the way of survival in now! Especially if you are a business owner, promoter, journalist, and successful business person.
It is the way the world is headed now. Advanced technology means more internet success if you have social media that is.
Some people believe social media is a waste of time and the younger kids spend their time on it. However, they fail to realize the benefits of having a social media account.
Below are 5 Reasons why Social Media is Good
In 2017, online marketing is a new way for success. All Marketing Managers are expected to know how to market virtually. Email Marketing is key. Email Marketing is what businesses do when they send you coupons are inform you of sales that are happening. Bloggers use email marketing to have more of a personal relationship with their subscribers and promote their websites and businesses. Forbes has a fantastic article discussing the benefits of Social Media Marketing. A summary of the list they give is Increased Brand Recognition, Improved brand loyalty, more opportunities to convert, higher conversion rates, Improved Customer Insights.
SEO is getting more popular by the second! Trust me. I’ve done a lot of research and read a lot of articles just to understand Search Engine Optimization. I am trying to master it! I am no professional yet, but I understand it more now than I did three months ago. Kallie Branciforte has an entire article based on SEO and has online courses as well as an e-book explaining SEO. If you are trying to understand Search Engine Optimization, I recommend checking out her website.
I now have an awesome article based solely on SEO, check it out! It also gives you other references to increase your knowledge.
Whenever someone is researching a business (or service) they tend to go online to look for answers. Whether it is Yelp, TripAdvisor, Google, Facebook, and more. People search the web to understand a product. If the place does not have (online) information on its business, product, or service, it lacks credibility. According to Chrysalis Communications, it is good for companies to establish an online presence because it is convenient for potential customers to come to you (i.e., Lumee Case, Fashion Nova use online marketing), easy to showcase products and services, building relationships with their clients as well as potential clients, and more. Forbes also has an excellent article on the matter.
All social media outlets give its users a chance to grow and maintain relationships as well as networking. A fantastic site that helps professionals is LinkedIn. People can recruit, search for jobs, and more ALL on LinkedIn. You get to meet, communicate, and learn all through social media. It is truly incredible and easy.
We are living in a time where we are constantly on the go! That means phones are our best friend and we get most of our information on it, including the news, weather updates, amber alerts, injustice videos, EVERYTHING. We can now use Twitter, Facebook, and other outlets to get new updates rather than watching the news.
Social Media is important in this day and age. It is (basically) the circle of life.
I love it. It is away for many others and myself to communicate with the world and learn. If you are not on social media and you are a business, I strongly recommend you get on it! If you are nervous or have questions, shoot me an email. I am always willing to help.
"Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand." - Amy Jo Martin