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Friends! I hope everything is going well on your side of the world! Today, I am bringing my friends who have an e-commerce business some tips on marketing by using Pinterest and Instagram! You all may know this, but social media is so important when it comes to marketing (online marketing especially) it is insane! So, I will give you some tips on e-commerce marketing on Tailwind.
If you have been my friend for awhile, then you know that I am a HUGE fan of Tailwind.
Are you wondering what E-Commerce is?
E-Commerce is commercial transactions conducted electronically on the Internet.
So, of course, since E-Commerce is an online business online marketing is definitely a necessity.
Tailwind is not only a blogger’s best friend but an entrepreneur who has an e-commerce business. You can always use e-commerce marketing on tailwind.
For a step by step guide on Tailwind click here!
You will need to utilize and understand Pinterest and Instagram because it is essential to your online success. So, if you haven’t already download Pinterest, Instagram, and Tailwind (to make an account click here).
E-Commerce Marketing on Tailwind
E-Commerce marketing on Tailwind is simple. It may sound complicated, but I promise it is not.
You probably already know this, but you have to find your target market. Not having a specific audience will do nothing but cause you more confusion throughout your marketing process.
**hopefully you already downloaded Tailwind APP and got it on your computer**
Now, let’s say you already have your target market, perfect! CONGRATS! That’s the first step.
We are going to break this into two categories Instagram and Pinterest.
Making your social media presence known for E-Commerce marketing on Tailwind and more is key to success!
Instagram: Boy oh boy is Instagram a difficult thing. You honestly have to dedicate some time and effort to this social media platform to be successful.
I have a friend who goes on Instagram for 30 minutes in the morning and 30 minutes at night. Throughout the time I’ve spent following her, I’ve watched her following count grow, brand, and theme. Now, she’s an amazing Instarolemodel.
An incredible E-Commerce business that anyone and everyone who works knows is Gymshark. I love Gymshark and their product. Gymshark is an E-Commerce business who is dominating in their market. All of the top athletes around the world are wearing them with their awesome bods and showing us the latest workouts. So, of course, the fans of these athletes are going to purchase the product that they are raving about!
Gymshark does an incredible job on Instagram and lets’ figure out how.
Have you heard of influencer marketing?
“Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” – definition from the web
Every successful business is trying (if not already) to incorporate influencer marketing because it works! As an E-Commerce business, you should do your research and figure out who could use your brand, who you would like to use your brand, and if they’re Instagram aesthetic matches your business, before choosing the right influencer.
An example of Gymshark using Influencer Marketing is below:
Another excellent example of using Social Media to thrive is Kylie Cosmetics! Say what you want about the Kardashian/Jenner family, but they know how to market especially social media marketing.
Not only does Kylie Jenner promote her products on her channel, but the brand sends PR to influencers, so they can use the products and show it to their audience.
Now, you are probably wondering how do Instagram and Tailwind work with each other…or how is this helping you understand E-Commerce marketing on Tailwind.
YOU CAN SCHEDULE YOUR INSTAGRAM POST ON TAILWIND! 😮
I know that is an absolute game changer. When Tailwind first introduced this feature, I was so excited because I used some Instagram schedulers and thought they were pointless, but let me tell you why Tailwind works.
Do you know the importance of Instagram Hashtags? Click here to get my Ultimate Guide to Instagram Hashtags.
Instagram Hashtags are a way for you to get and be seen by thousands of Instagram users (you know you can follow hashtags now).
E-Commerce marketing on Tailwind is so useful because it gives you suggested hashtags, AND you can schedule a week or month worth of posts! Isn’t that amazing, especially for a business!
Gosh, I love that feature on Tailwind!
I’ve posted before about the benefits of Tailwind for bloggers, to schedule pins on Pinterest.
It is the same for E-Commerce businesses. E-Commerce marketing on Tailwind does have different goals than bloggers on Tailwind, but both are still wanting to gain that traffic to their site.
I’ve noticed that a lot of business website now have a blog page which is awesome because it is another way to connect with their customers. From that blog page, you can schedule on Tailwind that photo and post and explain how the product is available on your website.
If you are an E-Commerce business that does not have a blog and you do not think you will have one any time soon, then you can pin specific products and schedule them on Tailwind.
Upload the photo, put a description, and add a link then BOOM you are finished!
I hope you have a better understanding on how to rock your E-Commerce marketing on Tailwind because I promise you will grow with your online marketing.
Make sure to check out the other links noted above so you can have a step by step on how Tailwind works for Pinterest!