Improve your Visibility by using a Marketing Strategy

“I just want to be seen.” Many business owners and entrepreneurs say that. They want to attract their ideal client and be visible in the saturated place of social media. Heck, I do too! For us to improve your visibility, we need to start implementing a marketing strategy. 

What do you think of when I say strategy?

Well, let me give you the Webster definition: an adaptation or complex of adaptations (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success. 

Every successful business has a strategy – so do you?

If you answered no…my question to you is why? Why aren’t you implementing a killer strategy to improve your visibility?

I want to break this down into different marketing components. So, you can have an idea of what I mean about having a strategy that improves your visibility and not just any plan, but a MARKETING STRATEGY. 

improve your visibility

IMPROVE YOUR VISIBILITY - by using Marketing Strategy

Pinterest

If you aren’t new here, then you know I talk about Pinterest frequently. 

For a refresher, you can click here and here

You probably know this by now, but Pinterest is so valuable for small businesses, entrepreneurs, and bloggers to use to get more website views. Are you using Pinterest?

If so, how are you pinning? I bet you’re like Terrah; these are so many questions, but I really want you to think about this! 

These are your Pinterest don’ts:

  • ONLY pinning a few times a week
  • not writing a description 
  • not using hashtags
  • randomly pinning when you remember
  • NOT using vertical images
  • NOT having visual appealing Pinterest Graphics

When you are using Pinterest for your website, you need to ensure that you are Pinning quality content consistently. 

Focus on that strategy. 

I schedule my pins twice a week – Mondays and Thursdays. That’s what works for me, and it may not work for everyone, so choose what works for you. One thing I can say is using Pinterest will help improve your visibility – because you are promoting your links! 

Instagram

Many of you know that I am a Social Media Strategist and Manager. So, I am always conveying the message of implementing a Strategy because I know what it can do for your business! 

You cannot think that your visibility will improve on Instagram if you are posting then ghosting. 

THAT MAKES NO SENSE.

Social media is for you to be social. So, when you are not liking, commenting, or engaging with other accounts – how do you expect to be seen?

Instagram Dos:

  • be social

Point. Blank. Period.

I can guarantee you’ll be seen! Plus it is MY JOB to help my clients with strategy, so email me, and I’d loved to offer my services. 

Facebook

Your business will depend on how you will operate your Facebook channels. It can either be one thing you need to focus on or two. 

Let me explain! 

If you are a small business such as a boutique, hotel, honestly any form of a business – you need a page. 

Facebook has grown so much over the years that you can make your Facebook Business page truly work for you. On a feature blog post, I will actually explain this to you all on a deeper level. So stay tuned.

If you are a blogger and offer online services, you can improve your visibility by incorporating Facebook Groups to your business! 

Wanna know some of my favorite FB groups? I’ll disclose that if you all are interested!

Your strategy on FB should:

  •  always be responding to your messages within 24 hours
  • responding to comments and questions
  • promote your business
  • be active on your Facebook Business Page (consistently) 

 

improve your visibility

If you are reading this blog post, it is probably for three reasons. 

  1. you love supporting me – thank you
  2. you NEED to learn how to improve your visibility 
  3. you are thinking about implementing a marketing strategy

As always – I hope you have learned a few things. My goal with this was to help you understand the importance of using a marketing strategy to improve your visibility. 

I do have 1:1 Strategy Session Calls available for anyone needing extra guidance! Our 1:1 call will last for 1.5 hours, and I cannot wait to help you elevate your business. 

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